Conan reminds us regularly that for this piece to be successful we have to convince our audience that we are an authentic pharmaceutical company. Uniforms, adverts, convincing products, the proper knowledge and language, websites, logo and slogans… the list seems impossibly endless. Our first few attempts at slogans and uniforms was met with criticism and to be honest, I was doubtful that we could pull it off the way it was expected of us, particularly with no budget. How are we supposed to buy uniforms and make products and give-aways without a budget?

Regardless of the challenges, we persevered and jumped through hoops and loopholes all along the way. Since we could no longer have a whole shop, we had to rethink our ways of interacting with the audience. Conan suggested we use market research in the form of a questionnaire. We could ask our customers about another potential product thereby making it seem more convincing (naturally it’s harder to sell the idea that such futuristic products currently exist, it’s easier to convince people that it’s still in development). With that in mind we created a questionnaire which would test the participants’ interest in our potential product (long lasting anti-aging skin cream). By doing so we have a better reason for interacting with them and will be able to “sell” our products and company to them with ease. I hope that by convincing our audience with market research we can come across as a professional company